Story

San-Ju, meaning thirty in Japanese, is an ode to the brave ones. An ode to those who seek adventure and dare to be different.

When our founder Floris van Straalen turned 30 on 30th of November, he decided to create a tradition of his own- celebrating this memorable milestone through unexpected flavors for everyone to try. 

All it took was a little bit of attitude and a secret mixture of Japanese seasoning.

San-Ju Gin was born.

This clean and crisp Dutch gin with stubborn hints of Asian tanginess combines the best of two worlds.

Ready to explore?